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Visual Roadmap – On the way from “Now” into the future

What is the visual roadmap method?

This method developed by the iit is particularly useful for the preview and identification of milestones on the way from "now" into the future. It can be used equally well for trend analysis or the creation of roadmaps and is able to describe future scenarios as well as missions. The visual roadmap method is therefore an ideal instrument for identifying strategic potential and extrapolating needs for action.

For whom is the visual roadmap method interesting?

The results of the visual roadmap method are aimed at decision-makers of innovation and technology policy as well as all institutions and individuals who are concerned with technology and innovation management (e.g. innovative companies or cluster and network management).

How does the visual roadmap method work?

The visual roadmap method is conducted as a workshop with a total duration of approx. two hours and a group of at least one up to a maximum of 10 persons. The process is presented by at least two persons, who take the participants through the workshop and successively document the ideas of the discussion members.

Why should the visual roadmap method be used?

Benefits of the visual roadmap method at a glance:

  • Visualisation of complex processes
  • Definition of statements and findings on results, dimensions and relationships
  • Reduction of complex circumstances and dependencies to central aspects
  • Trend statements/identification of necessary milestones
  • Interdisciplinarity through incorporation of different expert groups

What are some example results of the visual roadmap method?

In a visual roadmap, four aspects are categorised, whose progression is considered over time:

  • Socio-economic influencing factors (legal, economic and social conditions, phenomena and requirements)
  • Enabling Technologies (scientific-technical requirements for the respective subject)
  • Development of the topic under consideration (central aspects and milestones which are of importance in the development of the topic)
  • Effects (economic and social effects, but also new products and services etc.)


The visual roadmap makes it possible to recognise trends at a glance and to identify those steps which are of particular importance for the development of the topic under consideration and sub-topics.

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