Communication concept for marketing the research and development location Hamburg Metropolitan Region

For the Hamburg Marketing GmbH, the Institute for Innovation and Technology (iit) has developed a communication concept for marketing the research and development location of the Hamburg metropolitan region. The communication concept focuses on the exchange and transfer processes between the development, application and marketing of innovative ideas and solutions. The concept is based on an inventory and environment analysis, which was developed as part of a marketing concept for the Hanseatic City of Hamburg by the iit in 2016.

Duration

Dezember 2016 until Februar 2017

Client

Hamburg Marketing GmbH

Contact

Prof. Dr. Volker Wittpahl