Marketing concept for marketing Hamburg as a location for innovation

On behalf of the HWF Hamburg Business Development Corporation, iit has developed a marketing concept for Hamburg as a location for innovation. In the context of an analysis of the current situation and the surrounding area, possible communication contents were identified and potential target groups were named. Based on the results, concrete innovation stories and examples as well as Unique Local Propositions (ULPs) for the Hamburg location were then worked out.


Duration

September 2016 until November 2016

Client

HWF Hamburg Business Development Corporation

Contact

Prof. Dr. Volker Wittpahl