Promotion of cross-innovation from creative industries

Cross-innovation or cross-sectoral fertilisation is a hot topic of today’s (2013) European innovation policy agenda. There are high expectations for the creative industries to contribute to increasing competitiveness of the European economy through collaboration with the “traditional” industrial sectors. Although the debate has been ongoing already for quite a while one cannot help that there is still a lack of understanding how such cross-sectoral fertilisation can actually be promoted through policy intervention. The report – which was prepared for the European Creative Industry Alliance – will shed some light on this question.